Kristin+ monthly partnership insight report
Sample Brand Partnership Insight Report
01Event Overview
Event Overview
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Sample Brand Launch Event
Date 2026-06-05 ~ 2026-06-12
Launch event celebrating Sample Brand joining Kristin+ (Hapa Kristin Melrose Flagship Store, 8022 Melrose Ave, Los Angeles, CA 90046).
- Gift with purchase: Hydra Barrier Cream miniature + brand pouch
- Gacha prizes: full-size Barrier Repair Serum, stickers, lip balm
- Photo booth: free with any Sample Brand purchase
- Featured products: Hydra Barrier Cream · Barrier Repair Serum
✉️ Email sent (Klaviyo) — "Sample Brand Launch: Free Gift with Purchase ⭐️"
- Sent: 2026-06-05
- 18,200 sent · 53.4% open rate (9,719 opens)
[Kristin+ posting] Sample Brand
Date 2026-06-13
Sample Brand (@samplebrand.us) Kristin+ welcome post on the @hapakristin official account.
- Views: 5,120 · Accounts reached 2,480 · Profile visits 34 · New follows 3
- Engagement: 41 likes · 3 comments · 2 reposts · 6 shares · 4 saves
- Audience: 82.3% followers / 17.7% non-followers
- Age: 25-34 46.8% · 18-24 31.2% · 35-44 14.9% (others 7.1%)
- Region: US 74.1% · Korea 6.8% · Canada 3.9% · Japan 2.5%
- Gender: 91.4% women · 8.6% men
Kristin+ Season 2 Start
Date 2026-06-19
Official start of Kristin+ Season 2.
✉️ Email sent (Klaviyo) — "You're Invited! New Brands Have Arrived ✈️"
- Sent: 2026-06-19
- 18,467 sent · 55.1% open rate (10,100 opens)
6/19–30 Launch Promotion
Date 2026-06-19 ~ 2026-06-29
Store-wide promotion celebrating the Kristin+ Season 2 launch.
02In-Store Display Overview
In-Store Display Overview
Kristin+ all-brand display (shared shelf)
Sample Brand photo & video RAW — dedicated Google Drive folder link provided (omitted in this sample)
03Influencer Visit List
Influencer Visit List
| Name | TikTok | Follower Tier | Seeding Date | Posting | Product Picks | |
|---|---|---|---|---|---|---|
| Mia Kim (fictional) | @sample.mia | @sample.mia | IG 45.2K / TT 128.0K | 2026-06-21 | Posted (2026-06-23) | Hydra Barrier Cream, Barrier Repair Serum |
| Ava Chen (fictional) | @sample.ava | @sample.ava | IG 89.5K / TT 12.3K | 2026-06-24 | Post pending | Daily Glow Serum Mask (4PK) |
| Sofia Reyes (fictional) | @sample.sofia | @sample.sofia | IG 12.8K / TT 210.4K | 2026-06-26 | Post pending | Green Calming Toner |
| Yuna Park (fictional) | @sample.yuna | @sample.yuna | IG 230.1K / TT 45.7K | 2026-06-27 | Posted (2026-06-29) | Melting Lip Balm, Hydra Barrier Cream |
| Emma Lopez (fictional) | @sample.emma | @sample.emma | TT 512.6K | 2026-06-28 | Post pending | None |
📅 Influencer Visit Booking Calendar
This calendar updates in real time whenever an influencer books a store visit. Subscribe with the button below to sync new bookings directly to your own Google Calendar.
(Live booking calendar embedded here — omitted in this sample)
04Brand Sales Snapshot
Brand Sales Snapshot
Sales Performance Summary
Total Sales
$2,723.48
Kristin+ (MEL) store
Total Units Sold
152
Excludes gifted units (GWP)
Total Transactions
103
Monthly cumulative
Average AOV
$26.44
Brand sales / transactions
Category Position Summary
| Category | Brand M/S | Brand Rank |
|---|---|---|
| Cream | 18.2% | #2 |
| Serum | 9.7% | #4 |
| Toner | 15.1% | #2 |
| Cleanser | 12.4% | #3 |
| Mask | 8.3% | #5 |
05Co-purchase Analysis
Co-purchase Analysis
05-1Monthly Summary
This Month's Key Metrics
Units Sold
152
MoM ▲ +34
Revenue (Net)
$2,723.48
MoM ▲ +$572.66
Transactions
103
MoM ▲ +21
05-2Co-purchase Overview by Item
Product Sales & Co-purchase Rate
| Product | Units Sold | Revenue ($) | Co-purchase Rate | In-House Co-purchase | External Category |
|---|---|---|---|---|---|
| Sample Brand Hydra Barrier Cream | 34 | $815.66 | 70% | Sample Brand Barrier Repair Serum (6 txns), Sample Brand Green Calming Toner (4 txns) | Serum (8 txns), Toner (6 txns), Cleanser (5 txns) |
| Sample Brand Barrier Repair Serum | 28 | $671.72 | 85% | Sample Brand Hydra Barrier Cream (6 txns), Sample Brand Mild Foam Cleanser (2 txns) | Cream (10 txns), Toner (5 txns), Cleanser (4 txns) |
| Sample Brand Green Calming Toner | 22 | $417.78 | 60% | Sample Brand Hydra Barrier Cream (4 txns) | Serum (5 txns), Cream (5 txns), Extra (2 txns) |
| Sample Brand Daily Glow Serum Mask (4PK) | 18 | $161.82 | 44% | Sample Brand Green Calming Toner (2 txns) | Mask (3 txns), Serum (2 txns), Cream (2 txns) |
| Sample Brand Melting Lip Balm | 14 | $167.86 | 62% | Sample Brand Hydra Barrier Cream (2 txns) | Extra (4 txns), Cream (2 txns) |
| Sample Brand Mild Foam Cleanser | 12 | $143.88 | 42% | Sample Brand Barrier Repair Serum (2 txns) | Toner (2 txns), Serum (1 txns) |
| Sample Brand Aqua Calming Mist | 9 | $134.91 | 50% | - | Serum (2 txns), Extra (1 txns) |
| Sample Brand Cica Spot Patch | 8 | $63.92 | 43% | - | Cleanser (2 txns), Serum (1 txns) |
| Sample Brand Vita Glow Eye Cream | 4 | $91.96 | 75% | Sample Brand Hydra Barrier Cream (2 txns) | Serum (1 txns) |
| Sample Brand Sun Barrier SPF50 | 3 | $53.97 | 33% | - | Cream (1 txns) |
05-3MoM Change by Product
SKU Change vs. Prior Month
| Product | Prior Month Sales | This Month Sales | Change |
|---|---|---|---|
| Sample Brand Hydra Barrier Cream | 30 | 34 | +4 |
| Sample Brand Barrier Repair Serum | 24 | 28 | +4 |
| Sample Brand Green Calming Toner | 19 | 22 | +3 |
| Sample Brand Daily Glow Serum Mask (4PK) | 21 | 18 | -3 |
| Sample Brand Melting Lip Balm | 10 | 14 | +4 |
| Sample Brand Mild Foam Cleanser | 8 | 12 | +4 |
| Sample Brand Aqua Calming Mist | 6 | 9 | +3 |
| Sample Brand Cica Spot Patch | 0 | 8 | NEW |
| Sample Brand Vita Glow Eye Cream | 0 | 4 | NEW |
| Sample Brand Sun Barrier SPF50 | 0 | 3 | NEW |
05-7Per-Transaction Composition
Actual Purchase Composition by Transaction
| Date | Sample Brand items | Brand $ | Co-purchased categories |
|---|---|---|---|
| 2026-06-19 | Sample Brand Hydra Barrier Cream×1, Sample Brand Green Calming Toner×1, Sample Brand Mild Foam Cleanser×1 | $54.97 | — |
| 2026-06-28 | Sample Brand Hydra Barrier Cream×1, Sample Brand Barrier Repair Serum×1 | $47.98 | Toner, Cleanser |
| 2026-06-26 | Sample Brand Barrier Repair Serum×1, Sample Brand Green Calming Toner×1 | $42.98 | Cream |
| 2026-06-21 | Sample Brand Daily Glow Serum Mask (4PK)×1, Sample Brand Melting Lip Balm×1 | $20.98 | Mask |
| 2026-06-24 | Sample Brand Hydra Barrier Cream×2 | $47.98 | Serum, Extra |
| 2026-06-11 | Sample Brand Barrier Repair Serum×1 | $23.99 | Cream, Toner |
| 2026-06-07 | Sample Brand Melting Lip Balm×2 | $23.98 | Extra |
| 2026-06-15 | Sample Brand Vita Glow Eye Cream×1 | $22.99 | Serum, Cream |
05-4Analysis Detail
Data-Driven Interpretation
- Hydra Barrier Cream stayed the brand's best seller for a second straight month (34 units, $815.66) and remains the co-purchase anchor: a 70% co-purchase rate, bundled most often with Serum (9), Toner (7), and Cleanser (5) — cream buyers tend to complete their full routine in a single visit.
- Barrier Repair Serum posted the brand's highest co-purchase rate at 85%: 22 of 26 transactions included another item. It pairs most strongly with the Cream category (11 units), of which only 6 were the brand's own Hydra Barrier Cream — the rest flowed to other brands' creams.
- The in-house serum + cream duo is the brand's strongest validated pairing: Hydra Barrier Cream ↔ Barrier Repair Serum, 6 transactions in each direction — the most proven bundle candidate within the line.
- Daily Glow Serum Mask (4PK) sits below the line average with a 44% co-purchase rate on 18 units sold: a high share of standalone mask purchases means it works as a traffic SKU but contributes less to basket expansion.
05-5Strategic Proposal
Recommended Brand Actions
- Bundle Hydra Barrier Cream + Barrier Repair Serum as a 2-piece set: with 6 co-purchase transactions in each direction, this pairing is already validated — a set would recapture demand currently leaking to external creams (11 units) and serums (9 units).
- Offer a Mild Foam Cleanser sample as GWP for Barrier Repair Serum buyers: the serum is a proven traffic driver at an 85% co-purchase rate — use it as the trial channel for the cleanser, currently at the bottom of the line (12 units).
- Test a Daily Glow Serum Mask 4PK bundle with a cream miniature: a placement test to connect standalone mask buyers (44% co-purchase rate) to the cream line — measure via next month's co-purchase rate change.
05-6MoM Insight
Key Changes vs. Prior Month
- Total units grew 118 → 152 (+29%) and revenue $2,150.82 → $2,723.48 (+27%) — driven by three newly shelved SKUs (Vita Glow Eye Cream, Cica Spot Patch, Sun Barrier SPF50; 15 units combined) on top of growth across the core cream/serum/toner line.
- Daily Glow Serum Mask (4PK) was the only decline, 21 → 18 units — possibly attention split on the shelf after the new SKUs arrived. Track whether this continues next month.
- Among the new SKUs, Vita Glow Eye Cream showed a healthy first-month signal (3 of 4 sales were co-purchases, including 2 with the brand's own cream) — but the sample is small (n<5), so re-check next month.
06Next Month Plan & Brand Requests
Next Month Plan & Brand Requests
Next Month Plan
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Serum + Cream Duo Set Placement Test
Date 2026-07-03 ~ 2026-07-31
Shelf placement test for a Hydra Barrier Cream + Barrier Repair Serum 2-piece set (proposed from co-purchase data).
Always-on 20% Discount for Rx Customers
Date 2026-07-04
Always-on 20% discount for customers with a valid Hapa Kristin prescription (Rx) — converting lens buyers into Kristin+ brand shoppers.
Brunch Event
Date 2026-07-07
Kristin+ brunch event — LA-based influencers and magazine-style account creators invited.
Brand Requests
⚠️ Brand Confirmation Needed
REQUEST 01
Please confirm July restock schedule and quantities
REQUEST 02
Please review the serum + cream duo set proposal (pricing & composition)
REQUEST 03
Please confirm Ambassador Mall participation and product list
For any questions, please reach out to kyu@hapakristin.us.
Thank you.